Chopova Lowena

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Brand imagery

Chopova Lowena — image 1

About this brand

Chopova lowena juxtaposes folklore and sportswear with a concentration on sustainability and craft. Their anthropological approach to design is defined by observations and modernization of traditional textiles, crafts and techniques. Using nuanced intersections between worlds and themes they seamlessly collate references from bulgarian folklore to 1980s rock climbing. Their ethical dogma translates to their employment of skilled female artisans employed in bulgaria. Through the cultivations of a community of seamstresses they are able to create job opportunities for women passionate about rejuvenating cultural heritage through the preservation of traditional techniques.